Breaking Patterns. Building Resilience. Believing in You.
Here’s what I know: You didn’t work this hard, sacrifice this much, and build this much to still feel like your success is somehow undeserved.
Yet that’s exactly what imposter syndrome does—it convinces accomplished, capable professionals that they don’t really belong.
If that resonates, you’re in the right place.
I’m an Metacognitive Coach and mental health professional who specializes in helping business leaders and entrepreneurs overcome self-limiting beliefs like imposter syndrome. Together, we’ll transform your inner dialogue from self-sabotage to self-trust using evidence-based techniques that create lasting change.
My journey to this work has been purposeful, though not always straightforward.
After earning my bachelor’s degree in Psychology from Siena College, I pursued my master’s degree in clinical mental health counseling at The College of Saint Rose. During this time, I worked full-time as an administrative assistant at the Capital Region Chamber of Commerce. This is when I began to recognize a paradox in the healthcare world and business world: leaders with undeniable accomplishments who couldn’t seem to internalize their own success.
I spent over six years as an experienced mental health clinician, working in acute inpatient psychiatric units, crisis settings, and providing outpatient 1:1 therapeutic counseling. I learned to recognize patterns, ask the right questions, and help people transform the narratives holding them back.
When chronic illness (thanks Covid) forced me to step away from clinical work, I had to reimagine what my career could look like. In Spring 2024, I completed the Capital Region Chamber’s award-winning Entrepreneurship Boot Camp, where I gained invaluable knowledge, built a network of local professionals, and created my first business plan focused on helping business owners develop authentic digital brands.
For the next couple of years, I worked alongside various entrepreneurs and business owners—and I kept seeing the same pattern: incredibly accomplished professionals who couldn’t internalize their own success. Leaders who attributed their achievements to luck. Experts who downplayed their knowledge. High-performers paralyzed by self-doubt.
That’s when it clicked. I could combine my clinical training, my business experience, and my personal understanding of navigating challenges to do something I was uniquely positioned to do: help professional leaders overcome imposter syndrome and finally trust themselves as much as others already trust them.
What I Know to Be True
Your inner voice should fuel you, not undermine.
You’ve invested significantly in your professional development—your skills, your business ingenuity, your strategic thinking. Now it’s time to ensure your mindset matches your capabilities.
The doubt you experience isn’t evidence that you don’t belong. It’s a pattern that can be rewired. And once it is, you’ll lead with the same confidence others already have in you.
You don’t need to be fixed.
You need someone who understands the psychology behind imposter syndrome—the shame, the discomfort with vulnerability, the fear of being seen—and knows how to support you as you transform into the person you want and deserve to be.
Someone who also understands that your cultural background isn’t a footnote in your story—it’s part of what makes you uniquely positioned to create the impact you’re meant to make.
Your ideas aren’t too big. Your goals aren’t unrealistic. You’re not an imposter. You deserve to have a self-esteem that matches your worth.
Breaking Patterns. Building Resilience. Believing in You.
A. Nicole Morales, Metacognitive Coach 